Advanceo Supports Rhetorik Through Strategic Acquisition by Lightcast
- Alexander
- Jul 29
- 2 min read
We're proud to announce that Advanceo has successfully supported Rhetorik through their strategic acquisition by Lightcast, a global leader in labor market intelligence.
This cross-border M&A transaction expands Lightcast's data coverage to 164 countries and 46 languages, creating one of the most comprehensive views of the global labor market. The acquisition combines Rhetorik's privacy-first B2B data intelligence with Lightcast's demand-side labour market insights.
Our Role in the Transaction
As Rhetorik's trusted financial partner, Advanceo provided comprehensive support throughout the M&A process, helping navigate the complexities of this international transaction. Our team worked closely with Rhetorik's leadership to ensure financial clarity, strategic positioning, and smooth execution from initial discussions through successful close.
What This Transaction Demonstrates
This successful acquisition highlights several key factors that position growing companies for strategic opportunities:
Strategic positioning. Understanding market dynamics and buyer priorities helped maximize transaction value.
Expert guidance through complexity. Cross-border M&A involves regulatory compliance, sophisticated financial modeling, and tight coordination across multiple jurisdictions.
Lender, Investor, and Board relations. Communicating and managing financial and strategic information flow to stakeholders, presenting and handling deal economics and mechanics.
Strong financial foundation. Clean, accurate financial reporting and robust controls gave all parties confidence throughout due diligence.
About the Companies
Rhetorik, founded in 1994 and headquartered in Wokingham, UK, provides AI-powered B2B data intelligence trusted by global organizations like IBM, Workday, and Randstad. The company maintains a North American office in Quebec.
Lightcast operates in more than 30 countries and serves clients across staffing, human resources, marketing and sales, investment banking, education, and government with comprehensive labor market intelligence.
Looking Forward
This transaction represents the kind of transformative opportunity that becomes possible when growing companies invest in strategic financial leadership. Whether scaling operations, exploring partnerships, or considering strategic exits, having the right financial foundation and expert guidance makes all the difference.
We're honoured to have played a role in this successful outcome and look forward to continuing our partnership with both organizations as they integrate and unlock new opportunities in the global labor market intelligence space.
Congratulations to both the Lightcast and Rhetorik teams on this exciting partnership!
Alexander Savage
President, Advanceo
